Open AccessBrand Naming Behavior Defining SMMEs in eThekwini
Author(s) -
Lindiwe Nqobile Kunene,
Maxwell Agabu Phiri
Publication year - 2018
Publication title -
journal of economics and behavioral studies
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2220-6140
DOI - 10.22610/jebs.v9i6.2000
Subject(s) - business , brand equity , process (computing) , marketing , ethos , brand management , political science , computer science , law , operating system
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