Open AccessMarketers’ Perception about Marketing Ethics: Evidence from Malaysia
Author(s) -
Khurram Ghani,
Sher Akbar,
Ijaz Ur Rehman
Publication year - 2011
Publication title -
journal of economics and behavioral studies
Language(s) - English
Resource type - Journals
ISSN - 2220-6140
DOI - 10.22610/jebs.v2i6.243
Subject(s) - idealism , relativism , religiosity , perception , dimension (graph theory) , marketing , cultural relativism , psychology , social psychology , sociology , epistemology , political science , philosophy , business , law , mathematics , pure mathematics , human rights
This paper presents the results of a study that investigates the role of religiosity and perceived ethical values of marketers on marketing ethics, using the measure developed by Forsyth (1980). One dimension of the study is relativism and idealism affecting the importance of ethics moderated by religion. The study showed that people having high idealism have high ethics but having high relativism does not show that there is a decrease in ethics even both idealism and relativism were moderated by one’s strength of a religion. Overall, the study was found significant to as it and provides an understanding of marketing ethics in different cultures and company’s practices