Open AccessCulture & Retail SST: Case of Hypermarkets in Jakarta
Author(s) -
Bharathan Balaji,
Deblina Saha Vashishta
Publication year - 2016
Publication title -
information management and business review
Language(s) - English
Resource type - Journals
ISSN - 2220-3796
DOI - 10.22610/imbr.v8i2.1272
Subject(s) - hypermarket , globe , indonesian , materialism , business , middle class , marketing , work (physics) , advertising , economy , economics , market economy , medicine , mechanical engineering , linguistics , philosophy , epistemology , engineering , ophthalmology
Developing economies like Indonesia are enticing global retailers with an attractive and expanding middle class, and a steadily growing economy. Dynamic changes in retailing across the globe have fostered technological advancements in organised retail. The entire retail experience is now leaning on revolutionary technology. But are all countries world-wide ready to accept this change? The Asian continent is held by strong cultural dimensions like team work, materialistic nature and risk-aversion tendency. Adoption of self-efficacy and acceptance of innovations in technology has a bearing on shopping experiences as compared to dependence on humans. This research paper explores the insights for the same in the Indonesian capital city of Jakarta.