Open AccessDoes “Y†Generation Managers Attributes is Associated with Technology Adoption Behavior?
Author(s) -
Normala Normala,
Mukesh Kumar
Publication year - 2013
Publication title -
information management and business review
Language(s) - English
Resource type - Journals
ISSN - 2220-3796
DOI - 10.22610/imbr.v5i6.1054
Subject(s) - dilemma , generation y , knowledge management , marketing , work (physics) , business , computer science , engineering , mechanical engineering , philosophy , epistemology
It is a dilemma to professionals that whether they should adopt technology to improve their functional contributions and thereby enhance business performance. Changes in the generations have different approaches to adopt technology application in their work life. As we see the differences in Generation X and Generation Y, in their features and characteristics, it is hypothesized that such differences also expect in professional approach in the adoption of technology for effective functional dissemination. This particular study follows a qualitative research methodology that to explore the relationship between Generation Y professionals in their attitude towards adoption of technology in business operations.