Open AccessCorporate Social Responsibility and Consumer Behavior: A Study from Pakistan
Author(s) -
Adnan Safi
Publication year - 2013
Publication title -
information management and business review
Language(s) - English
Resource type - Journals
ISSN - 2220-3796
DOI - 10.22610/imbr.v5i4.1043
Subject(s) - corporate social responsibility , social responsibility , business , marketing , goods and services , consumer behaviour , public relations , ethical responsibility , consumption (sociology) , pyramid (geometry) , political science , economics , sociology , social science , economy , physics , optics
Pakistani consumers must be well informed that, in achieving their corporate goals, organizations now bear greater responsibility to develop healthy environment and aware society. This study aims towards assessment of the impact of Corporate Social Responsibility on Consumer Behavior in Pakistan and to analyze whether consumers reckon Organization’s CSR initiative before buying decisions of goods and services. Carroll definition of CSR was adopted here that addresses whole range of economic, legal, ethical and philanthropic responsibilities. A Survey Questionnaire in this regard was carried out and 313 responses were collected across the different corners of Pakistan that further lead to culmination of this analysis report. The analysis showed that there is significant positive correlation between all CSR components and consumer behavior. However, Pakistani consumer’s priority appeared to be different than offered by Carroll’s Classical Pyramid, where economic responsibility was considered to be the greatest priority, followed by philanthropic, legal & ethical responsibilities.