Open AccessEnvironment Friendly Car: A study of Consumer Awareness with special reference to Maharashtra State
Author(s) -
Nitin Joshi
Publication year - 2011
Publication title -
information management and business review
Language(s) - English
Resource type - Journals
ISSN - 2220-3796
DOI - 10.22610/imbr.v2i2.886
Subject(s) - significant difference , consumer awareness , psychology , marketing , age groups , state (computer science) , business , advertising , computer science , sociology , demography , mathematics , statistics , algorithm
The aim of the study is to understand the behaviour of the customer in the state of Maharashtra which is one of the most developed states of India. The study is being carried out to understand the customer awareness on environment friendly car (EFC). The objective of the study is to understand the awareness levels and create awareness of the EFC so that the efforts of the manufacturing the green car will be achieved. SPSS version 17.0 has been used for analysis of the data. 500 respondents have been asked to fill in a questionnaire. The study has been done keeping in mind age group and the geographical area of the respondents. With reference to the age group, it is observed that there is no significant difference in the awareness levels but with reference to the geography, it is observed that there is a significant difference in the awareness levels with reference to the EFC.