Open AccessProfile Features of Mobile Network Customers in Ghana as a Basis for Market Segmentation, Targeting and Positioning
Author(s) -
Michael Boakye Yiadom,
Mark Tait
Publication year - 2022
Publication title -
information management and business review
Language(s) - English
Resource type - Journals
ISSN - 2220-3796
DOI - 10.22610/imbr.v14i1(i).3269
Subject(s) - marketing , market segmentation , ibm , business , position (finance) , feeling , chaid , investment (military) , revenue , segmentation , advertising , computer science , psychology , artificial intelligence , social psychology , materials science , accounting , finance , politics , political science , law , decision tree , nanotechnology