Open AccessThe Effect of HR Practices on Business Performance in Morocco: An Application of the Universalist Approach
Author(s) -
Hayat El Adraoui
Publication year - 2018
Publication title -
information management and business review
Language(s) - English
Resource type - Journals
ISSN - 2220-3796
DOI - 10.22610/imbr.v10i3.2459
Subject(s) - multinational corporation , context (archaeology) , scope (computer science) , competition (biology) , perspective (graphical) , globalization , business , industrial organization , marketing , economics , market economy , computer science , finance , paleontology , ecology , artificial intelligence , biology , programming language
The role of HRM in improving business competitiveness is recognized. The scientific literature has several theoretical approaches through which some authors have attempted to validate this hypothesis. The objective of this study is to verify if the companies most successful in Morocco are distinguished by their HR practices under the Universalist approach. We quantitatively analyze the returns of a panel of 92 national and multinational companies in Morocco. A context far unexplored by management researchers. These companies operate, since the 80s, in a context of strong competition due to the globalization of markets. The results are used to validate the Universalist perspective and argue the scope of certain HR practices in this context.