Open AccessThe Long and the Short of It: Maximizing the Impact of Public Service Announcements in the Age of the “Twitterverse”
Author(s) -
Roehm Jr. Harper
Publication year - 2018
Publication title -
journal of advances in economics and finance
Language(s) - English
Resource type - Journals
eISSN - 2519-5999
pISSN - 2519-5980
DOI - 10.22606/jaef.2018.31001
Subject(s) - service (business) , public service , psychology , business , computer science , political science , marketing , public relations