
Building the Corporate Reputation of Non-Traditional Export Firms in Ghana: Conceptualizing the Customers’ Perspective
Author(s) -
John Amankwaa,
Krishna Govender
Publication year - 2019
Publication title -
frontiers in management research
Language(s) - English
Resource type - Journals
eISSN - 2519-9587
pISSN - 2519-9579
DOI - 10.22606/fmr.2019.33004
Subject(s) - business , perspective (graphical) , reputation , industrial organization , marketing , sociology , social science , artificial intelligence , computer science