Open AccessBuilding the Corporate Reputation of Non-Traditional Export Firms in Ghana: Conceptualizing the Customers’ Perspective
Author(s) -
John Amankwaa,
Krishna Govender
Publication year - 2019
Publication title -
frontiers in management research
Language(s) - English
Resource type - Journals
eISSN - 2519-9587
pISSN - 2519-9579
DOI - 10.22606/fmr.2019.33004
Subject(s) - reputation , business , diversification (marketing strategy) , promotion (chess) , quality (philosophy) , marketing , political science , philosophy , epistemology , politics , law
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