Open AccessThe Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior
Author(s) -
Monika Matušovičová,
Martin Kuchta,
M Staňková
Publication year - 2022
Publication title -
tržište
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.229
H-Index - 7
eISSN - 1849-1383
pISSN - 0353-4790
DOI - 10.22598/mt/2022.34.1.79
Subject(s) - position (finance) , marketing , business , advertising , finance