Open AccessAdvertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach
Author(s) -
Damir Dobrinić
Publication year - 2020
Publication title -
tržište
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.229
H-Index - 7
eISSN - 1849-1383
pISSN - 0353-4790
DOI - 10.22598/mt/2020.32.2.129
Subject(s) - advertising , credibility , entertainment , context (archaeology) , perception , value (mathematics) , representativeness heuristic , originality , sample (material) , the internet , source credibility , psychology , online advertising , marketing , business , social psychology , computer science , creativity , world wide web , political science , geography , machine learning , chemistry , archaeology , chromatography , neuroscience , law