Open AccessPLS Modelling of Factors Aff ecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms
Author(s) -
Gábor Hetényi,
Magdolna Emma Szilasi,
Attila Lengyel
Publication year - 2019
Publication title -
tržište
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.229
H-Index - 7
eISSN - 1849-1383
pISSN - 0353-4790
DOI - 10.22598/mt/2019.31.2.227
Subject(s) - variance (accounting) , originality , sample (material) , structural equation modeling , partial least squares regression , scale (ratio) , marketing , path (computing) , work (physics) , value (mathematics) , latent variable , computer science , business , statistics , mathematics , psychology , engineering , chemistry , accounting , mechanical engineering , social psychology , physics , chromatography , quantum mechanics , creativity , programming language