Open AccessUse of Lifestyle Segmentation for Assessing Consumers’ Attitudes and Behavioral Outcomes towards Mobile Advertising
Author(s) -
Nauman Zaheer,
Mihael Kline
Publication year - 2018
Publication title -
tržište
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.229
H-Index - 7
eISSN - 1849-1383
pISSN - 0353-4790
DOI - 10.22598/mt/2018.30.2.213
Subject(s) - market segmentation , advertising , psychology , sample (material) , purchasing , originality , purchasing power , segmentation , usability , marketing , business , social psychology , computer science , artificial intelligence , chemistry , chromatography , human–computer interaction , creativity , economics , keynesian economics