Open AccessInvestigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings
Author(s) -
Mirkó Gáti,
Ariel Zoltán Mitev,
András Bauer
Publication year - 2018
Publication title -
tržište
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.229
H-Index - 7
eISSN - 1849-1383
pISSN - 0353-4790
DOI - 10.22598/mt/2018.30.2.165
Subject(s) - social media , explanatory power , structural equation modeling , marketing , variance (accounting) , affect (linguistics) , business , sample (material) , psychology , computer science , world wide web , philosophy , chemistry , accounting , communication , epistemology , chromatography , machine learning