Open AccessImpact of firms’ Greenwashing practices on customer green trust and green brand attachment: Pakistan`s home appliances consumers’ perspective
Author(s) -
Adnan Butt,
Meer Suroor Naeem,
Palwasha Ishrat Ali,
Salman Hameed
Publication year - 2022
Publication title -
pakistan business review
Language(s) - English
Resource type - Journals
eISSN - 2521-005X
pISSN - 1561-8706
DOI - 10.22555/pbr.v24i1.684
Subject(s) - greenwashing , structural equation modeling , business , marketing , advertising , confirmatory factor analysis , product (mathematics) , sustainability , service (business) , mathematics , ecology , statistics , geometry , biology