Open AccessPredictors and outcomes of brand love: An evaluation of customers’ love for neo-luxury brands
Author(s) -
Aqsa Iqbal,
Idress Waris,
Raheel Farooqui
Publication year - 2022
Publication title -
pakistan business review
Language(s) - English
Resource type - Journals
eISSN - 2521-005X
pISSN - 1561-8706
DOI - 10.22555/pbr.v24i1.672
Subject(s) - brand management , brand loyalty , brand extension , business , advertising , structural equation modeling , brand awareness , marketing , brand equity , brand relationship , brand experience , product management , new product development , statistics , mathematics