Open AccessImpact of Consumers’ Online Motivations on the Online Purchase Intentions: Mediating Role of Consumers’ Attitudes towards Social Media Marketing
Author(s) -
Madeeha Irshad,
Mohamad Shakil Ahmad
Publication year - 2019
Publication title -
business and economic review
Language(s) - English
Resource type - Journals
eISSN - 2519-1233
pISSN - 2074-1693
DOI - 10.22547/ber/11.3.4
Subject(s) - advertising , business , social media , marketing , social media marketing , psychology , digital marketing , political science , law