Open AccessMediating Role of Customer Satisfaction between Corporate Social Responsibility and Customer-Based Brand Equity
Author(s) -
Khurram Shahzad,
Ifzal Ahmad,
Asma Gul
Publication year - 2019
Publication title -
business and economic review
Language(s) - English
Resource type - Journals
eISSN - 2519-1233
pISSN - 2074-1693
DOI - 10.22547/ber/11.1.6
Subject(s) - customer satisfaction , business , customer equity , marketing , customer advocacy , corporate social responsibility , brand equity , customer delight , customer retention , advertising , service quality , public relations , service (business) , political science