Open AccessA Study on the Method of Brand Strengthening in World Competitiveness through the Nation Branding -The case of Nation Branding in Korea and Japan-
Author(s) -
송선영
Publication year - 2011
Publication title -
chasedae inmun sahoe yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1738-6470
DOI - 10.22538/jnghss.2011..7.43
Subject(s) - nation branding , corporate branding , business , brand equity , brand strategy , place branding , advertising , political science , economic geography , international trade , geography , tourism , law