Open AccessA Case Study On Brand Building in Global Marketing: Lexus' BRancd Building and the Dealer's Role
Author(s) -
우에키 미치루
Publication year - 2007
Publication title -
chasedae inmun sahoe yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1738-6470
DOI - 10.22538/jnghss.2007..3.149
Subject(s) - business , marketing , advertising