Open AccessUNDERSTANDING STUDENT BEHAVIOR TO GUIDE FUTURE MARKETING COMMUNICATION STRATEGIES IN HIGHER EDUCATION
Author(s) -
Henrique Marques,
Ana Teresa Marques
Publication year - 2022
Publication title -
international journal of human sciences research
Language(s) - English
Resource type - Journals
ISSN - 2764-0558
DOI - 10.22533/at.ed.558252203034
Subject(s) - marketing , marketing communication , psychology , public relations , business , medical education , pedagogy , sociology , political science , medicine
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