Open AccessCorporate social responsibility of Colombian tobacco industry: Is it a strategy?
Author(s) -
Diaiño Muñoz
Publication year - 2015
Publication title -
civilizar
Language(s) - English
Resource type - Journals
eISSN - 2619-189X
pISSN - 1657-8953
DOI - 10.22518/16578953.478
Subject(s) - corporate social responsibility , tobacco industry , scope (computer science) , reputation , promotion (chess) , business , order (exchange) , politics , public relations , social media , the internet , process (computing) , marketing , political science , law , finance , world wide web , computer science , programming language , operating system
This research focuses on Corporate Social Responsibility (CSR) by tobacco companies in order to answer whether these companies used CSR initiatives in Colombia as a strategy to enhance the corporate image and counter their bad reputation, as part of its strategy to prevent further advances in regulation. I used a qualitative data analysis to process the documents available on its official internet pages and major national media between 2008 and 2011. The most important conclusion is that the tobacco companies appear as a strategic partner in efforts for development of the country, with two possible objectives: to improve their image and gain influence in political processes. It is necessary to consider these strategies especially in light of the scope of the ban to sponsorship and promotion that the industry has.