Open AccessHalal Marketplace: The Influence of Attitude, Subjective Norms, and Perceived Behavior Control on Purchase Intention of Muslim Consumers
Author(s) -
Nasrul Fahmi Zaki Fuadi,
Baidi Bukhari,
Shovia Indah Firdiyanti
Publication year - 2022
Publication title -
shirkah
Language(s) - English
Resource type - Journals
eISSN - 2503-4243
pISSN - 2503-4235
DOI - 10.22515/shirkah.v7i1.451
Subject(s) - islam , theory of planned behavior , indonesian , control (management) , business , marketing , sample (material) , muslim community , advertising , economics , philosophy , linguistics , chemistry , theology , management , chromatography