Open AccessPersuasion in Tourism Promotion Bilingual Texts: The Importance of Syntactic Forms and Choices
Author(s) -
Bayu Budiharjo,
Ardianuraeni,
Nur Saptaningsih,
Bayu Dewa Murti,
Anita Rusjayanti
Publication year - 2022
Publication title -
leksema
Language(s) - English
Resource type - Journals
eISSN - 2527-807X
pISSN - 2527-8088
DOI - 10.22515/ljbs.v7i1.4419
Subject(s) - persuasion , promotion (chess) , tourism , syntax , asset (computer security) , psychology , qualitative research , linguistics , advertising , computer science , sociology , political science , business , natural language processing , social psychology , social science , philosophy , computer security , politics , law
This study is aimed at examining the message communicated by verbal material in bahasa Indonesia and English in the Boyolali tourism promotion bilingual booklet. The study employs descriptive qualitative approach and applies qualitative data analysis under the framework of Syntax. The research data take form of sentences in the Boyolali tourism promotion bilingual booklet in bahasa Indonesia and in English. The findings show that Boyolali tourism promotion bilingual booklet carries an inequivalent message in terms of informative content and persuasive force. This research has also proven that syntax is a substantial asset in the formation of promotional messages in the promotion of tourism destinations of Boyolali.