Open AccessThe Effects of Scarcity Message of Coffee Shop on Purchase Intention : The Role of Limited-Edition Message and Time Pressure
Author(s) -
Jungwon Lee
Publication year - 2018
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2018.14.4.010
Subject(s) - scarcity , advertising , psychology , computer science , business , economics , microeconomics