The Effects of Scarcity Message of Coffee Shop on Purchase Intention : The Role of Limited-Edition Message and Time Pressure | Zendy

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The Effects of Scarcity Message of Coffee Shop on Purchase Intention : The Role of Limited-Edition Message and Time Pressure

Author(s) -

이정원

Publication year - 2018

Publication title -

foodservice industry journal

Language(s) - English

Resource type - Journals

eISSN - 2092-1217

pISSN - 1738-8244

DOI - 10.22509/kfsa.2018.14.4.010

Subject(s) - scarcity , advertising , psychology , computer science , business , economics , microeconomics

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