Open AccessThe effect of brand reputation and SNS contents on brand association and purchase intention
Author(s) -
June-Hyuk Kwon
Publication year - 2018
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2018.14.2.007
Subject(s) - reputation , advertising , business , association (psychology) , brand awareness , marketing , brand experience , brand equity , brand management , psychology , new product development , sociology , product management , psychotherapist , social science