Open AccessPrice Fairness and Moderating Effects of Health Concern Between Brand Awareness and Repurchase Intention in Pizza Service
Author(s) -
Won Seok Lee,
Joonho Moon,
Sejong Park
Publication year - 2018
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2018.14.1.011
Subject(s) - business , advertising , service (business) , marketing , psychology