
An Impact Analysis on the Dessert Cafe’s Service Scape and Menu Quality of the Perceived Values, and Brand Attitude of Customers
Author(s) -
Bomi Kim,
Jeong-Soo Kim
Publication year - 2017
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2017.13.4.014
Subject(s) - scape , advertising , business , quality (philosophy) , marketing , service quality , service (business) , brand names , botany , biology , philosophy , epistemology