Open AccessThe effect that chocolate food choice motive influences on a purchasing intention and the moderating effect of purchasing purpose- focused on manufacturer brands chocolate -
Author(s) -
SeungChul Kim,
Ae Joo Lee
Publication year - 2017
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2017.13.4.003
Subject(s) - purchasing , business , marketing , advertising , dark chocolate , food science , chemistry