Open AccessA Study on the Effect of Consumption Value with Planned Behavior Theory on Purchase Intention of the consumers of the Michelin-starred Restaurant in Seoul
Author(s) -
김재중,
Ae Joo Lee
Publication year - 2017
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2017.13.3.012
Subject(s) - theory of planned behavior , consumption (sociology) , value (mathematics) , advertising , business , marketing , consumer behaviour , economics , mathematics , statistics , aesthetics , art , control (management) , management