Open AccessA study on the Influence of Brand Images, Consumer’s Attitude, Repurchase and Recommendation Intention
Author(s) -
김선정,
Keoljae Lee
Publication year - 2017
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2017.13.3.009
Subject(s) - business , advertising , brand experience , brand image , psychology , marketing , product management , new product development