Open AccessA study on the effect of brand images and purchase intention about HMR selection attributes of university students
Author(s) -
안선정
Publication year - 2017
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2017.13.2.011
Subject(s) - selection (genetic algorithm) , advertising , brand image , psychology , business , marketing , computer science , artificial intelligence