Open AccessEffects of Experiential Values and Emotional Responses on Brand Satisfaction and Brand Loyalty in the Family Restaurant Context
Author(s) -
이정운,
Yong-ki Lee,
Sung-Man Ahn
Publication year - 2017
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2017.13.1.010
Subject(s) - context (archaeology) , brand loyalty , advertising , psychology , experiential learning , loyalty , brand experience , marketing , business , brand awareness , pedagogy , new product development , paleontology , biology , product management