Open AccessImpact of Marketing Communication on Brand Equity-Focused on Coffee Shops-
Author(s) -
이정원,
홍수희
Publication year - 2016
Publication title -
foodservice industry journal
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2016.12.4.014
Subject(s) - brand equity , business , marketing , equity (law) , advertising , law , political science
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