Open AccessImpact of Marketing Communication on Brand Equity-Focused on Coffee Shops-
Author(s) -
Jungwon Lee,
suhee Hong
Publication year - 2016
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2016.12.4.014
Subject(s) - brand equity , business , marketing , equity (law) , advertising , law , political science