Open AccessThe Effect of the Antecedents affecting the Brand Authenticity and the Brnad Authenticity on the Brand Trust and Brand Identification - Focus on Coffee Brand -
Author(s) -
Ju seon hee
Publication year - 2016
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2016.12.4.005
Subject(s) - identification (biology) , advertising , brand management , business , brand awareness , brand experience , focus (optics) , brand equity , brand extension , marketing , brand names , psychology , product management , biology , botany , new product development , physics , optics