Open AccessEffects of Hotel Service Quality and Relationship Marketing Efforts on Customers’ Satisfaction and Loyalty - Focused on N Hotel in Busan -
Author(s) -
JunHyuk Lee,
park heon jin
Publication year - 2016
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2016.12.4.004
Subject(s) - business , marketing , loyalty , service quality , hotel industry , service (business) , quality (philosophy) , customer satisfaction , loyalty business model , relationship marketing , advertising , marketing management , tourism , geography , philosophy , archaeology , epistemology