Open AccessA Study on the Effect of Characteristics of SNS WOM Information for Restaurant Businesses on the Acceptance of WOM Information and Consumer Attitude- Focusing on Married Women in Busan Area -
Author(s) -
이나겸,
Gwang In Byun,
Gi Jin Kim
Publication year - 2014
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2014.10.3.012
Subject(s) - advertising , business , marketing , psychology