Open AccessThe Effect of Corporate Social Responsibility on Brand Image and Behavioral Intention in Franchised Coffeehouse- A Focus on Moderating Effect of Communication Channel
Author(s) -
김유진,
Kiyong Park,
김원태
Publication year - 2014
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2014.10.3.010
Subject(s) - regulatory focus theory , focus (optics) , business , corporate social responsibility , psychology , channel (broadcasting) , brand image , advertising , social psychology , public relations , computer science , telecommunications , physics , creativity , political science , optics