Open AccessImpact of Involvement and Perceived Risk on Behavioral Intention at a Coffee Shop - Case of Chinese Customers -
Author(s) -
장습붕,
Youngkyu Kim
Publication year - 2014
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2014.10.2.004
Subject(s) - coffee shop , risk perception , business , marketing , psychology , advertising , perception , neuroscience