Open AccessInfluences of sales promotion on customer satisfaction and revisit intention in the restaurant industry - Focused on the moderating role of storytelling
Author(s) -
곽은정,
Dong Jin Kim
Publication year - 2013
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2013.9.2.006
Subject(s) - promotion (chess) , business , storytelling , marketing , sales promotion , advertising , psychology , customer satisfaction , sales management , narrative , political science , linguistics , philosophy , politics , law