Open AccessThe Study on the Effect of Fair Trade Products' Awareness and Franchise Corporate’s Image Using Fair Trade Products on Purchase Intention
Author(s) -
Hee Yul Lee,
Hye-Lyun Jung
Publication year - 2012
Publication title -
han'gug oe'sig san'eob haghoeji/han-guk oesik saneop hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2092-1217
pISSN - 1738-8244
DOI - 10.22509/kfsa.2012.8.1.009
Subject(s) - franchise , fair trade , business , advertising , marketing , commerce , international trade