The role of innovation in the growth of the company: A case of the emerging country

Major technological changes, the development of management, and its functions have influenced companies to launch more and more innovative products and services every day, even if these are inventions or improvements in their specific products or services. Innovation is a difficult process, but very valuable and effective for achieving the intended results. Knowing that Kosovo has had a difficult history in the recent past, from this paper we can see that there has been a pretty good technological development and an increase in knowledge by managing quite well the knowledge that has served in the establishment level of service and production, attracting foreign investors, and thus influencing a better economic development thanks to innovations from the above factors. This study examines all types of innovation whether they are product or process and service including their forms which are incremental or marginal innovations and any other form related to innovation and in any form that has influenced or is expected to positively affect the performance of the organization. These conclusions could also be used for the purposes of any business plan analysis for opening a new business or expanding an existing business, comparing search results with current ones and new business expectations. Very little research has been done on the impact of innovation on the growth of firms in Kosovo, but this paper shows concretely this impact by understanding them closely through interviews conducted with firms