Open AccessInnovative management of finance and marketing at enterprises in Poland
Author(s) -
Grzegorz Gołębiowski,
Robert Nowacki
Publication year - 2014
Publication title -
journal of governance and regulation
Language(s) - English
Resource type - Journals
eISSN - 2306-6784
pISSN - 2220-9352
DOI - 10.22495/jgr_v3_i3_p3
Subject(s) - interdependence , business , marketing management , scale (ratio) , marketing , process (computing) , yield (engineering) , industrial organization , finance , computer science , sociology , physics , materials science , quantum mechanics , metallurgy , operating system , social science
The purpose is to examine and present the possibilities and results of implementation of innovative solutions in the two functional, different from each other, but interdependent areas of management: finance and marketing management. The analysis concerns enterprises in the Polish market. The article identifies the scale and range of implementation of innovative solutions in finance and marketing management as well as effects of this process for enterprises’ competitiveness. In the article, based on the unique findings, there are shown the possibilities of implementation of innovative solutions in the sphere of finance and marketing. There are also shown benefits that activity in this respect may yield.