Open AccessEffects of Visual Metaphors on Enhancing the Power of Advertisements
Author(s) -
Brian Birdsell,
Natsuko Tatsuta,
Hiroaki Nakamura
Publication year - 2022
Publication title -
iafor journal of psychology and the behavioral sciences
Language(s) - English
Resource type - Journals
ISSN - 2187-0675
DOI - 10.22492/ijpbs.8.1.01
Subject(s) - metaphor , creativity , psychology , literal (mathematical logic) , framing (construction) , cognitive psychology , object (grammar) , advertising , computer science , social psychology , linguistics , artificial intelligence , engineering , philosophy , structural engineering , algorithm , business