THE LANGUAGE OF “MOLLA NASREDDIN” JOURNAL AS A FORMATIVE STAGE IN THE DEVELOPMENT OF THE AZERBAIJANI NATIONAL LITERARY LANGUAGE

This research aims to determine specific models of wordplay at the level of syntagma in the language of the satirical journal “Molla Nasreddin”; the research applies a structural-semantic analysis of occasional syntagma constructed on paradox; the research reveals that the main model of wordplay is the contamination of famous, common syntagma with a paradoxical continuation; The game encompasses almost all levels of the language system from the scale to the syntactic models. In fact, modern mass media embody the element of speech, since all its features are clearly represented here. Outplaying the usual paremias, creating new syntagms based on the paradox of deception or unjustified expectations, occupies a special place in the modern Azerbaijani speech element. The paradox here is that the recipient is offered the familiar paremia which does not correspond to the existing standard in the rheumatic part of the statement. Such outplaying has a serious communicative function, since the shock experienced by the addressee when breaking the stereotype helps focus attention on the essence of the information. This model appeared consistently in the language of the journal and determined the special characteristics of the national literary language for many decades to come. Today the models of “Molla Nasreddin” are typical of the journalistic style of the Azerbaijani literary language