Open AccessFacebook Event as a platform to promote engagement in social movements
Author(s) -
Carolina Figueiredo,
Caio de Castro Mello Santos
Publication year - 2020
Publication title -
culturas midiáticas (online)/culturas midiáticas
Language(s) - English
Resource type - Journals
eISSN - 2763-9398
pISSN - 1983-5930
DOI - 10.22478/ufpb.1983-5930.2020v13n1.51507
Subject(s) - performativity , event (particle physics) , sociology , aesthetics , art , gender studies , physics , quantum mechanics
This paper reflects on the application of the Theory of Performativity in complex communication processes as those emerged from the Social Networks. Austin’s (1975) theory of Speech Acts and the concept of Performativity stated by Butler (1997) are recovered to find mechanisms of analysis in utterances that are intrinsic to websites tools. In parallel, the Latour Actor-Network Theory (2017) is also used. As a research result we came to the conclusion that the use of Facebook Event tool implies in performativity, once that by pressing the “Going” and “Interested” buttons the user express different meanings. To put it succinctly, performativity allows the production of effects through language (speech acts) on digital Social Networks.
Keywords: Facebook Events. Performativity. Speech Acts.