Open AccessDevelopment of a Short Scale to Measure Sustainable Product Involvement
Author(s) -
Francisco J. Conejo Jend,
Wilson Rojas Herrera,
Ana Lucy Zamora Munguía,
Clifford E. Young
Publication year - 2021
Publication title -
revista nacional de administración
Language(s) - English
Resource type - Journals
eISSN - 1659-4932
pISSN - 1659-4908
DOI - 10.22458/rna.v12i1.3503
Subject(s) - scale (ratio) , measure (data warehouse) , reliability (semiconductor) , context (archaeology) , sample (material) , product (mathematics) , psychology , population , applied psychology , geography , computer science , medicine , environmental health , mathematics , cartography , data mining , power (physics) , physics , geometry , archaeology , quantum mechanics , chemistry , chromatography
This study develops a short, general scale to measure sustainable product involvement. This is done in a Costa Rican context, via a relatively large sample, demographically similar to the national population. The study also evaluates the viability of the C-OAR-SE scaling technique for this purpose. A five-item instrument is developed, its reliability and validity psychometrically confirmed. The scale addresses the levels and types of involvement that consumers might have. It suits not only academic researchers, but also practitioners in different areas. We conclude that C-OAR-SE is a viable technique. It complements traditional psychometric methods well so as to be considered by researchers in the different fields of business.