Open AccessOnline Holiday Marketing’s Impact on Purchase Intention: China’s Double-11 Shopping Carnival
Author(s) -
Bo Song,
Zhong-hua Zhao
Publication year - 2019
Publication title -
journal of management and humanity research
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2582-7766
DOI - 10.22457/jmhr.v01a02102p
Subject(s) - china , advertising , business , marketing , history , archaeology