Online Holiday Marketing’s Impact on Purchase Intention: China’s Double-11 Shopping Carnival | Zendy

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Online Holiday Marketing’s Impact on Purchase Intention: China’s Double-11 Shopping Carnival

Author(s) -

Bo Song,

Zhong-hua Zhao

Publication year - 2019

Publication title -

journal of management and humanity research

Language(s) - Uncategorized

Resource type - Journals

ISSN - 2582-7766

DOI - 10.22457/jmhr.v01a02102p

Subject(s) - china , advertising , business , marketing , history , archaeology

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