Open AccessOffline Brand Outcomes of Instagram: Do Cognitive Network and Self-congruity Matter?
Author(s) -
Goh Yee Shien
Publication year - 2019
Publication title -
asian journal of business and accounting
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.187
H-Index - 12
ISSN - 1985-4064
DOI - 10.22452/ajba.vol12no2.10
Subject(s) - homophily , brand loyalty , psychology , advertising , structural equation modeling , social psychology , loyalty , brand awareness , online and offline , cognition , morality , social network (sociolinguistics) , social media , marketing , business , computer science , neuroscience , world wide web , operating system , machine learning , political science , law